Moen | Social Media Graphics

SOCIAL MEDIA DESIGN, MOTION GRAPHICS

Moen is an American product line of faucets and other home fixtures. While at Atypic, I had the opportunity to collaborate with their creative team to ideate and pitch creative social media concepts monthly to the Moen team. These concepts ranged from product specific posts, collection posts, motion graphics and more.

One of my roles within the team was to take a creative concept pitched as static frames, and animate it to create motion graphic videos, further engaging their audience with animation.

These social concepts were primarily designed to be sponsored Instagram and Pinterest posts, but were often scaled as Instagram stories and square graphics, to be used on multiple social media platforms.