Simply Sparkled

LOGO CREATION, PACKAGING DESIGN

This project taught me a lot about what it takes to create a strong brand. The prompt being that we create a fictional beverage and create its logo and packaging.
Simply Sparkled was created to rival other sparkling water beverages, like La Croix, my problem was determining how to differentiate myself from similar brands. My solution was an emphasis on a simple color pallet, and design that would lead the eye directly to the flavor. Also, to increase brand recognition through uniform packaging.