Heart & Sole

PRINT DESIGN , SOCIAL MEDIA DESIGN, MOTION GRAPHICS

Account: Christina Sibley, Lily Horsley
Copywriting: Jack Pownall
Design: Robert Caudle, Andrew Thornton
Strategy: Amy Xu

While interning at Mythic, I had the opportunity to take part in an intern project centered around rebranding the Girl’s On The Run middle school program, Heart & Sole. The beginning of the process included creating two different design directions. Both directions included bold headlines meant to empower girls and to be easily sharable on social media. Once a direction was chosen, multiple rounds of designed collateral and social media design
were presented.

Throughout the process I was responsible for designing and collaborating on multiple pieces of printed collateral as well as multiple types of digital design. Additionally, I was able to provide an example of how motion graphics could be used throughout Heart & Sole’s social media channels.

In the end, we created a new design direction for the program, and provided Girls On The Run with a printed style guide to follow when the campaign launches.